Mon 15 Apr 2013
EA Comes Under Fire After Recent Acquisition of Aniplex
Posted by Anime Headlines under Anime, Extra! Extra!, Games
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EA CEO Larry Probst addresses the media
REDWOOD CITY — In light of Electronic Arts’ (NASDAQ: EA) purchase of Aniplex of America last month, fans of both Aniplex licensed shows and EA published games are coming to understand the the skepticism surrounding the video game publisher’s move to branch out into anime licensing.
Similar to PC game distribution policies from their Origin client, EA now requires all anime licensed by Aniplex to be watch though their always-online Hajimari client. Reactions are mixed, with some users praise Hajimari for having a more comprehensive library of anime than Netflix and allowing users to chose the Japanese voice track, while many vehemently berate the client’s problems with instability and slow updates.
“I just wanted to watch some Nisemonogatari, but then had to wait six hours for an update to finish,” says Hajimari user Imoutotalitarian, “For fuck’s sake, all it did was change the name of Attack on Titan!”
Additionally, EA made the controversial move of implementing downloadable content for Aniplex anime. Fans who are only now beginning to watch Tengen Toppa Gurren Lagann will have to buy and download the character Kamina to watch scenes in which he appears. In response to audience unrest that scenes of Fate/Zero were not true enough to the light novel, Hajimari users now have the opportunity to buy each of the Noble Phantasms that pierce Rider in the novel as DLC. (more…)
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