On the first day of Christmas my true love gave to me,
Mio saying ‘moe moe kyun’

As you can see by now, hopefully, I am partaking in the “Twelve Moments in Anime” project of 2009, where several of my fellow bloggers all join hands and dance in a circle around a bonfire and count down our twelve personal favorite anime related moments of they year 2009. This is CCY’s idea, so he is our ringleader. Last year when he did this, Desu ex Machina wasn’t even around! Wow, pretty crazy. So without further ado, let’s embark on kevo’s take on his personal twelve favorite moments of 2009. Let the commenting, trolling, and holiday cheer spread all over the anime blogosphere!

Twelve Moments in Anime 2009 #12: K-ON!

I want to see this collide with railgun. I wonder what would happen

Few anime arrived with as much clout and anticipation as Kyoto Animation’s K-ON! in April of 2009. Bloggers and other denizens of the anime watching world looked on as more and more information was released. Kyoto Animation, the Kyoto Animation was making an anime about 4 cute girls making music! What could go wrong? Well, it turned out that K-ON! did not become the revolution in anime that people were expecting it to be, but it was fun while it lasted for a few episodes. One very specific instance is ingrained into our memories and has ascended into anime lore, and that is the moe moe kyun.

In that fateful moment near the end of episode four, millions worldwide were unable to breathe as Mio instantly became their waifu. Her popularity as a character surged as quickly as the number of images of her on Danbooru. I remember looking her up everyday and finding around five to ten more pages. In that one moment, Kyoto Animation has created a monster.

But the significance of “moe moe kyun” goes beyond the anime K-ON itself. It’s transcended into almost a meme of sorts. It was not merely a throwaway gag to appeal to fans and make Mio’s character more distinctive, it has become a symbol of the over-cute, embarrassed, moe aesthetic that so many seek more of.

I see you are moe. Well, I'm pretty moe myself...

It’s really something that, no matter how little you care about K-ON!, how little you liked the show, or how much you are the Grinch of Christmas, you have to love somewhere deep in your cold abyssal heart. It was one moment. It was one cut. And if for nothing else, not for Fuwa Fuwa Time, not for Don’t Say Lazy, not for Yui or Ritsu or any of the other memorable things about K-ON!, moe moe kyun lives on.

Signum is the very definition of moe moe kyun

There is also a video on Niconico of my beloved Tanaka Rie working in a maid cafe doing the moe moe kyun and blessing the food (kirakirakirakirakirakirakira). Go find it for yourself as it is quite worth the effort.

Tanaka Rie joins in on the fun

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